MMM - Me Meaning Marketing

MMM helps you to identify what you see and to see beyond the obvious. Our Anthropological tools comprise the technique of decoding (meaning of people’s actions and products). This leads to the understanding of Me in MySpace and MyPlace: the cultural differences of Me (cross cultural meaning of Me and I).
Decisions emerge from the arbitrary relationship between Me and Environment filtered through Culture Focus.

Examples from everyday life:

1. Why do riders wear a mask and not a helmet?
2. Why do riders and drivers honk all the time?

Examples from the workplace:

1. Why to speak up or not to speak up in meetings?
2. Why to provide or not to provide details in communication?

In these examples, the meaning is hidden in codes that together we call as the mentality component of culture.

Anthropology is distinguished from all other sciences by its focus on the mentality component of Culture. This answers the question as to why people act or do not act as they do – is found through decoding of their actions.

Value added to management training offered by MMM:

• Learning to see relationships between people, both horizontally and vertically
• Opening of new vistas on known topics in management
• Understanding of thought behind practice
• Allowing for new behaviour and methods to build and envision them

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